AI Email

An introduction to Spara's AI Email channel.

Spara automates sales interactions over email, including both sending emails and replying to your leads' responses.

  • Automated follow-up - Spara AI can send emails to leads immediately upon completing an action, or failing to complete an action. For example, there is often dropoff between submitting a marketing webform and subsequently scheduling a call - Spara AI can immediately email these leads to complete the scheduling process.

  • Inbound questions - Spara AI can handle inbound sales emails, including triage valuable leads to a sales rep once Spara prequalifies the lead.

Spara does not send cold, outbound emails.

Email Cadences

Email cadences can include a mix of static and intelligent behavior. When writing an email cadence, you may include text, variables, and even AI instructions:

  • Text: this is hardcoded copy that does not differ between email sends.

  • Variables: a single field about the lead that has been determined either through lead enrichment or during the course of Spara's conversation with the lead.

    • Ex. {{ first_name | there }} will render as "Joe" for a lead with the name "Joe," or "there" for a lead with no defined first name.

  • AI instructions: Any instruction or prompt to an LLM. Two default instructions are also included: schedule_call and gather.

    • schedule_call includes a sentence pushing the email recipient to schedule a call with the appropriate calendar link.

    • gather includes a sentence(s) asking prequalification questions (if any).

    • Ex. "Include a 1 sentence snippet about the product line most likely to be a fit for the lead" might be rendered as "ACME's anti-gravity gun is a perfect fit for aerospace companies like yours."

Email cadence builder

Spara may be configured to send an email cadence to leads at any stage of your Journeys.

In the example below, ACME has a journey that determines if a lead is an Enterprise Account, SMB Account, or unqualified. Enterprise and SMB accounts are pushed to schedule a call over chat or via an email cadence starting 1 day after dropoff.

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