Email agents

An introduction to Spara's AI Email agent.

Spara automates sales interactions over email, including both sending emails and replying to your leads' responses.

  • Automated follow-up - Spara AI can send emails to leads immediately upon completing an action, or failing to complete an action. For example, there is often dropoff between submitting a marketing webform and subsequently scheduling a call - Spara AI can immediately email these leads to complete the scheduling process.

  • Inbound questions - Spara AI can handle inbound sales emails, including triage valuable leads to a sales rep once Spara prequalifies the lead.

Spara does not send cold, outbound emails.

Email Cadences

In addition to features outlined in Agent Overview, Email agents have a few unique elements as well.

Email cadences can include a mix of static and intelligent behavior. When writing an email cadence, you may include text, variables, and even AI instructions:

  • Text: this is hardcoded copy that does not differ between email sends.

  • Variables: a single field about the lead that has been determined either through lead enrichment or during the course of Spara's conversation with the lead.

    • Ex. {{ first_name | there }} will render as "Joe" for a lead with the name "Joe," or "there" for a lead with no defined first name.

  • AI instructions: Any instruction or prompt to an LLM. Two default instructions are also included: schedule_call and gather.

    • schedule_call includes a sentence pushing the email recipient to schedule a call with the appropriate calendar link.

    • gather includes a sentence(s) asking prequalification questions (if any).

    • Ex. "Include a 1 sentence snippet about the product line most likely to be a fit for the lead" might be rendered as "ACME's anti-gravity gun is a perfect fit for aerospace companies like yours."

Email cadence builder

In the example below, ACME has a workflow that determines if a lead is an Enterprise Account, SMB Account, or unqualified. Enterprise and SMB accounts are pushed to schedule a call over chat or via an email cadence starting 1 day after dropoff.

Last updated