Spara Navigator

Spara Navigator is a chatbot for marketing websites. It is built specifically to power MQL to SQL conversion by answering questions and proactively asking qualifying questions. Spara Navigator "floats" on the page so that it is viewable and accessible at all times.

Installation instructions can be found here: Installing Spara Navigator.

Spara Navigator's initial behavior can be customized based on a multitude of factors:

• What URL Spara is loaded on

• Any Query Parameters in the URL, including utm marketing parameters

• Any "wait" time before Spara should load

Once a buyer is engaging with Spara Navigator, how Spara Navigator moves the lead through your sales funnel is fully configurable in Journeys.

Spara Navigator's UI and color scheme are highly configurable. Below is an explanation of UI Modes; Navigator may have different UI Modes for desktop versus mobile users.

Navigator UI Mode: Central

We recommend using Spara Navigator's Central Mode. This is a "modern" design that drives higher engagement that a traditional bottom right chatbot - you'll notice leading AI companies like OpenAI using this design on their own marketing websites.

Note that this UI Mode may not be compatible with large cookie policy banners. Central Mode is only supported on desktop - you must choose a different mode for mobile devices.

Navigator UI Mode: Traditional

Spara Navigator Traditional Mode places the chatbot in the the bottom right corner of screens - where chatbots are traditional seen. Within this mode, Navigator may initiall be rendered of as an input with placeholder text or as a preview message with optional suggested responses.

Navigator UI Mode: Minimal

Spara Navigator may be shown to users as a minimal avatar in the bottom right corner of screens. Users must click on the avatar to engage with Spara.

How does Spara Navigator show media or calendars?

Spara Navigator is designed to convert your leaders. To this end, Spara Navigator has elegant UX for showing media and calendars. When video, PDF, calendar, or other media is shown, the media container slides out to the left of the chat history. This ensures that your leads schedule meetings and view marketing collateral when desired.