Analytics

How Spara tracks conversion metrics & other analytics.

The Analytics page includes conversion and factual metrics for all Spara agents. Charts are automatically set up based on your agent prompts.

These metrics may include...

• Conversion metrics, including conversion to call scheduled or webform submitted

• A list of all questions asked by your leads, broken down by category

• Charts for all customized data points Spara is trained to gather during conversations with leads

Contact your customer support representative to set up additional, custom analytics.

The Analytics page is structured by agent type.

• Overview & Insights: general analytics across all agents

• Chat: analytics for all Chat agents

• Email: analytics for all Email agents and email cadences.

• Voice: analytics for all Voice agents.

• Copilot: analytics specific to Copilot sessions.

Analytics may be filtered by....

• Timeframe: when the lead first engaged with Spara, filtered by the last 7 days, last 30 days, or all-time.

• Agent: Which agent the lead most recently communicated with.

• Chat Interface: which chat interface the lead first engaged with, ex. Spara Smartbar, Spara Navigator, Spara Fullscreen, or all combined.

Spara's Analytics page includes standard and customized analytics charts for your sales journey.

FAQ

How do I see which leads are included in a specific analytics chart?

Most analytics chart can be connected back to specific Leads conversations. It's an easy way to drill down into specific behavior.

• Hover over a segment of the analytics chart. Click "View conversations" link, if available .

• This opens the Lead page pre-filtered to only show leads that apply to the specific segment of the analytics chart you inspected.

See our brief video walkthrough: