How can Spara help?

Spara is built for core sales motion use cases

Spara is built to work for many different use cases at the top of your sales funnel. Our AI's behavior, goals, information gathered from leads, and more are completely configurable. Most customers deploy Spara for multiple of these use cases, with multiple starting points in the sales journey.

Real-time Prequalification

Spara is built to automate inbound prequalification, achieving higher conversion to an AE than a traditional SDR-led process. Simply insert Spara on your marketing website, either after or instead of your marketing web form.

Why does Spara achieves better prequalification conversion than a traditional SDR-led prequalification call? Because it's a better buying experience for your leads. Here's why:

Traditional SDR Call

Spara

How quickly can you answer a lead's questions?

~4 day delay to AE call

Immediate

How quickly can you show a lead how your product works?

~4 day delay to AE call...and even they may not show you a demo at first

Immediate

How quickly can you schedule a call with an AE?

~4 day delay to AE call

Immediate

All of that delay causes up to 50% dropoff at the top of your sales funnel. Spara is here to help!

As an example, let's say that ACME is using Spara for prequalification. ACME needs a lot of information from a lead to schedule an AE call, more than can be captured on a marketing web form. Here's how it works:

The lead clicks "See a Demo" on ACME's marketing page.
The lead lands on ACME's "Demo" page, which is powered by Spara.
Spara walks through the demo, answering the lead's questions as they come up.
Along the way, Spara asks ACME's required prequalification questions. Unlike in a web form, the lead is more likely to answer because she is getting the information and experience that she wants.
After ascertaining that the lead qualifies, Spara shifts the conversation to scheduling a call with ACME's sales team. Spara shows the lead an embedded calendar form in its main media section.

Schedule Calls

Spara can push leads to schedule a call with your sales team. This behavior is completely configurable - you can decide when Spara's AI should drive the conversation towards scheduling a call.

Calendars are embedded within Spara. Both Chili Piper and Calendly calenders are supported.

As an example, let's say that Gong.io only wants to schedule calls with companies >100 employees. The video below shows a normal progression with Spara:

The lead lands on Gong's "Demo" page, which is powered by Spara.
Spara (i.e. Katherine Moss) walks through the demo, answering the lead's questions as they come up.
Along the way, Spara unearths the lead's intent. Why are they interested in Gong? What features are they excited about?
After ascertaining that the lead qualifies, Spara shifts the conversation to scheduling a call with Gong's sales team. Spara shows the lead an embedded calendar form in its main media section.
Upon successfully scheduling a call, Spara ends the conversation with a natural signoff message to the lead.

Gather Intent

Spara is an effective tool for gathering lead intent data. This behavior is completely configurable - you can decide what types of signals Spara's AI should learn about. Some common intent signals:

Why problem is the lead trying to solve?
Why are they interested in your solution?
What features are they most excited about?
What requirements do they have?

All of this is possible because Spara's AI is having a real sales conversation with the customer.

As an example, let's say that Acme Inc. wants data on leads' buying urgency. This could happen before, after, or instead of a sales rep speaking to the lead. The video below demonstrates this behavior:

The lead lands on Acme's "Demo" page, which is powered by Spara.
Spara walks through the demo, answering the lead's questions as they come up.
Along the way, Spara asks the key intent question: "Are you currently dealing with a workplace investigation?"
Spara parses the lead's response and continues with the conversation.
Spara can then immediately notify Acme's sales team of a customer with urgent buying intent.

Automated Demos

Spara can provide live, interactive demos to anyone who visits your site. This does not require complex point-and-click set up or engineering environment maintenance. Best of all, Spara gets better over time as it learns what elements of your pitch are most engaging to your leads.

As an example, Rho wants to demo their product to anyone who has just scheduled a call with their sales team. That way, leads show up to the call with a greater understanding of Rho's value prop and the sales rep has more information about what the lead is interested. Here's how it works:

The lead fills out Rho's marketing web form. (A sales rep will contact them via email to schedule a call)
Immediately after web form submission, the lead is redirected to Rho's "Demo" page, which is powered by Spara.
Spara (i.e. Katherine Moss) walks through the demo, showing how Rho's platform works and answering the lead's questions as they come up.
Along the way, Spara unearths the lead's intent. Why are they interested in Rho? What features are they excited about?
The demo may last as long as the lead is interested. Afterwards, Spara uploads the conversation into Salesforce for the sales rep to review before her call with the lead.

Last updated 7 days ago

How can Spara help?

Spara is built for core sales motion use cases

Real-time Prequalification

Why does Spara achieves better prequalification conversion than a traditional SDR-led prequalification call? Because it's a better buying experience for your leads. Here's why:

Traditional SDR Call

Spara

How quickly can you answer a lead's questions?

~4 day delay to AE call

Immediate

How quickly can you show a lead how your product works?

~4 day delay to AE call...and even they may not show you a demo at first

Immediate

How quickly can you schedule a call with an AE?

~4 day delay to AE call

Immediate

All of that delay causes up to 50% dropoff at the top of your sales funnel. Spara is here to help!

The lead clicks "See a Demo" on ACME's marketing page.
The lead lands on ACME's "Demo" page, which is powered by Spara.
Spara walks through the demo, answering the lead's questions as they come up.
Along the way, Spara asks ACME's required prequalification questions. Unlike in a web form, the lead is more likely to answer because she is getting the information and experience that she wants.
After ascertaining that the lead qualifies, Spara shifts the conversation to scheduling a call with ACME's sales team. Spara shows the lead an embedded calendar form in its main media section.

Schedule Calls

Spara can push leads to schedule a call with your sales team. This behavior is completely configurable - you can decide when Spara's AI should drive the conversation towards scheduling a call.

Calendars are embedded within Spara. Both Chili Piper and Calendly calenders are supported.

As an example, let's say that Gong.io only wants to schedule calls with companies >100 employees. The video below shows a normal progression with Spara:

The lead lands on Gong's "Demo" page, which is powered by Spara.
Spara (i.e. Katherine Moss) walks through the demo, answering the lead's questions as they come up.
Along the way, Spara unearths the lead's intent. Why are they interested in Gong? What features are they excited about?
After ascertaining that the lead qualifies, Spara shifts the conversation to scheduling a call with Gong's sales team. Spara shows the lead an embedded calendar form in its main media section.
Upon successfully scheduling a call, Spara ends the conversation with a natural signoff message to the lead.

Gather Intent

Spara is an effective tool for gathering lead intent data. This behavior is completely configurable - you can decide what types of signals Spara's AI should learn about. Some common intent signals:

Why problem is the lead trying to solve?
Why are they interested in your solution?
What features are they most excited about?
What requirements do they have?

All of this is possible because Spara's AI is having a real sales conversation with the customer.

The lead lands on Acme's "Demo" page, which is powered by Spara.
Spara walks through the demo, answering the lead's questions as they come up.
Along the way, Spara asks the key intent question: "Are you currently dealing with a workplace investigation?"
Spara parses the lead's response and continues with the conversation.
Spara can then immediately notify Acme's sales team of a customer with urgent buying intent.

Automated Demos

The lead fills out Rho's marketing web form. (A sales rep will contact them via email to schedule a call)
Immediately after web form submission, the lead is redirected to Rho's "Demo" page, which is powered by Spara.
Spara (i.e. Katherine Moss) walks through the demo, showing how Rho's platform works and answering the lead's questions as they come up.
Along the way, Spara unearths the lead's intent. Why are they interested in Rho? What features are they excited about?
The demo may last as long as the lead is interested. Afterwards, Spara uploads the conversation into Salesforce for the sales rep to review before her call with the lead.

Last updated 7 days ago