Marketo

How Spara integrates with Marketo.

Spara support bidirectional data syncs with Marketo.

For sending data to Marketo, Spara supports:

• Writing entire conversation histories

• Writing structured data, ex. the answer a lead gives to a specific question

Syncing data from Marketo to Spara streamlines your buyer's sales process by:

• Spara never reasks a question

• Spara's behavior can react to each lead based on where they are in your sales funnel

• Syncs can be triggered at any point in the conversation

Authentication

You must be a Manager-level user to manage third party integrations. You will likely want the individual who manages your Marketo deployment to complete these instructions.

Click the "Organization Settings" link in the left hand navigation bar. Then click the "Integrations" tab.

Click "Authorize" within the Marketo module. This will lead you through an authentication flow. There are no further steps necessary upon completing this flow. You should see that Marketo is "Enabled" within Spara's Integrations page.

Data Syncing

Spara will automatically sync all conversation data to matching Lead objects in Marketo. This includes the full conversation history.

Spara matches data based on supplied Query Parameters. After the completion of a conversation, Spara will then attempt to match the email fact to a Salesforce Lead object with an identical email property.

Additional fields may be synced to Marketo by updating the Field Mapping section of the Marketo integration.