Agent Overview

What are Spara agents?

An agent is an AI that can engage in a conversation and/or do work. Spara lets you leverage multiple multi-channel agents that work together to engage your buyers and push them through your funnel. These are:

• AI Chat: Navigator, Smartbar, & Fullscreen agents

• AI Email agents

• AI Voice agents

All agents share some characteristics:

• Agent behavior is defined by a "prompt." This is a set of instructions, written in plain English, that the agents uses to determine what to do and how to respond in any situation. See Configuring Agents for a how-to-guide on using Age.

• Each agent has "starting criteria" that determines when it should be active. For example, a Voice agent built to handle inbound calls could be attached to a specific phone number.

• Agents always has a complete history of past conversations and any information you decide to sync from your CRM.

• Agents are "trained" on all the documents, scraped webpages, and Key Questions you set up in AI Training. Agents use relevant information whenever necessary, for example to answer a buyer's question.

• Each agent has a testing interface designed to make it easy to interrogate the agent, provide feedback, and . These testing interfaces are accessed through the Testing page or in the Agent Editor itself.

While all Spara agents are purpose-built for sales effectiveness and brand safety, each agent is completely configurable for your use case. See Configuring Agents for a how-to-guide.

Each Spara agent automatically tracks all of its conversion metrics in Analytics.

Email Cadences

Email agents have an additional capability: sending emails at a predefined intervals, called a cadence. Each email may be written as hardcoded copy, generated by an LLM, or a combination of the two.