What is Spara?

An introduction to Spara

Spara engages your leads in real-time to prequalify them, answer their personalized questions, and demo your product - driving more qualified leads to your AEs faster.

We believe that every company should provide their leads with the ideal buying experience. We know what this looks like - companies with multimillion dollar enterprise contracts roll out the red carpet with multiple personalized touchpoints and demos. Spara makes this type of sale possible at scale, for every potential customer at any price point.

Spara is a complete solution for sales teams for AI-native sales motions. Our platform provides:

  • Sales AI: Spara has built the first AI that actually sells to your customer. It knows your pitch cold, and it can elegantly handle any question thrown at it. Our AI is built for enterprise brand safety: Spara flags malicious or off-topic messages for human review before moving forward.

  • Spara Platform: An easy-to-use no-code platform for sales teams to manage and analyze Spara's performance over time. Everything is SOC2 compliant and made for large enterprises.

  • Buyer Interfaces: Spara's works over chat, email, and voice channels. For chat, Spara provides multiple multimodal, easy-to-embed interfaces on your website: Spara Smartbar and Spara Navigatorfor MQLs and Spara Fullscreenfor SQLs.

Spara is built to work for many different use cases at the top of your sales funnel. Our AI's behavior, goals, information gathered from leads, and more are completely configurable. Most customers deploy Spara for multiple of these use cases, with multiple starting points:

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