Query Parameters

How to provide lead enrichment data to Spara.

Including lead enrichment data as query parameters ensures a better buying experience and higher conversion metrics. This applies to any deployment scenario. By supplying Spara with this information you ensure that Spara will a) not attempt to recapture this data, and b) may modify its behavior to better suit each conversation.

Step 1: Add query parameters to redirect URLs to Spara

Add query parameters to the URL of any webpage that loads a Spara interface.

For example, let's say that ACME's sales journey is...

• Leads submit a webform at acme.com/form. This form includes fields for first name and email address.

• Upon form submission, the lead is redirected to acme.com/chat, which loads the Spara Fullscreen interface.

The correct way to handle this redirect is by including URL-encoded query parameters for form fields first name and email address:

https://acme.com/chat?FirstName=John&Email=john%40company.com

Spara Fullscreen is then loaded already knowing the lead's first name and email address.

Step 2: Map query parameters

Query parameters must be mapped to Spara fields. This is how Spara knows which query parameters are relevant and what they mean.

To map query parameters, go to your Integrations page. Add new mappings by clicking the "Add Field +" button.