Spara Navigator

An introduction to Spara's website chatbot.

Spara Navigator is a chatbot for marketing websites. It is built specifically to power MQL to SQL conversion by answering questions and proactively asking qualifying questions. Spara Navigator "floats" on the page so that it is viewable and accessible at all times.

Onboarding & installation instructions can be found here: Installing Spara Navigator.

Spara Navigator's initial behavior can be customized based on a multitude of factors:

  • What URL Spara is loaded on

  • Any Query Parameters in the URL, including utm marketing parameters

  • Any "wait" time before Spara should load

Once a buyer is engaging with Spara Navigator, how Spara Navigator moves the lead through your sales funnel is fully configurable in Agent Overview.

Spara Navigator's UI and color scheme are highly configurable. Below is an explanation of UI Modes; Navigator may have different UI Modes for desktop versus mobile users.

Previews

In addition to all the features outlined in Agent Editor, Previews lets you define how Spara Navigator looks to website visitors before they engage with it. Here's how it works:

  • Each Chat agent has its own set of one or more Previews.

    • This makes A/B testing different Previews easy to optimize engagement.

  • Each Preview...

    • Is entirely configurable for Desktop vs. Mobile visitors.

    • Starting criteria determines which website visitors see it. The "default" Preview is a catch-all for any website visitors that don't fit the starting criteria of other Previews.

    • Starting delay sets how many seconds to delay before showing Navigator website visitors.

    • Preview mode is what Navigator looks like. Different Preview modes require different inputs.

  • Each Preview is rendered for you to "preview" in the bottom right of the screen so you can see exactly how each input works.

Preview Mode: Central

The "Central" preview mode is a contemporary design that drives higher engagement that a traditional bottom right chatbot - you'll notice leading AI companies like OpenAI using this design on their own marketing websites. We recommend using this mode.

Note that this mode may not be compatible with large cookie policy banners and is only supported on desktop - you must choose a different mode for mobile devices.

Spara Navigator's modern, centrally-placed UI.

Preview Mode: Traditional

Spara Navigator Traditional Mode places the chatbot in the the bottom right corner of screens - where chatbots are traditional seen. Within this mode, Navigator may initiall be rendered of as an input with placeholder text or as a preview message with optional suggested responses.

Spara Navigator Traditional mode shown with just an input.
Spara Navigator Traditional mode shown with a preview message and suggested responses.

Preview Mode: None

Spara Navigator may be shown to users as a minimal avatar in the bottom right corner of screens. Users must click on the avatar to engage with Spara.

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