Inbound Prequalification

How to use Spara for inbound prequalification.

Spara is built to automate inbound prequalification, achieving higher conversion to an AE than a traditional SDR-led process. Simply insert Spara on your marketing website, either after or instead of your marketing web form.

Why does Spara achieves better prequalification conversion than a traditional SDR-led prequalification call? Because it's a better buying experience for your leads. Here's why:

	Traditional SDR Call	Spara
How quickly can you answer a lead's questions?	~4 day delay to AE call	Immediate
How quickly can you show a lead how your product works?	~4 day delay to AE call...and even they may not show you a demo at first	Immediate
How quickly can you schedule a call with an AE?	~4 day delay to AE call	Immediate

All of that delay causes up to 50% dropoff at the top of your sales funnel. Spara is here to help!

As an example, let's say that ACME is using Spara for prequalification. ACME needs a lot of information from a lead to schedule an AE call, more than can be captured on a marketing web form. Here's how it works:

• The lead clicks "See a Demo" on ACME's marketing page.

• The lead lands on ACME's "Demo" page, which is powered by Spara.

• Spara walks through the demo, answering the lead's questions as they come up.

• Along the way, Spara asks ACME's required prequalification questions. Unlike in a web form, the lead is more likely to answer because she is getting the information and experience that she wants.

• After ascertaining that the lead qualifies, Spara shifts the conversation to scheduling a call with ACME's sales team. Spara shows the lead an embedded calendar form in its main media section.