Gather Intent
How to use Spara to gather valuable intent data.
Last updated
How to use Spara to gather valuable intent data.
Last updated
Spara is an effective tool for gathering lead intent data. This behavior is completely configurable - you can decide what types of signals Spara's AI should learn about. Some common intent signals:
Why problem is the lead trying to solve?
Why are they interested in your solution?
What features are they most excited about?
What requirements do they have?
All of this is possible because Spara's AI is having a real sales conversation with the customer.
As an example, let's say that AllVoices wants data on leads' buying urgency. This could happen before, after, or instead of a sales rep speaking to the lead. The video below demonstrates this behavior:
The lead lands on AllVoices's "Demo" page, which is powered by Spara.
Spara (i.e. Katherine Moss) walks through the demo, answering the lead's questions as they come up.
Along the way, Spara asks the key intent question: "Are you currently dealing with a workplace investigation?"
Spara parses the lead's response and continues with the conversation.
Spara can then immediately notify AllVoice's sales team of a customer with urgent buying intent.