Gather Intent

How to use Spara to gather valuable intent data.

Spara is an effective tool for gathering lead intent data. This behavior is completely configurable - you can decide what types of signals Spara's AI should learn about. Some common intent signals:

• Why problem is the lead trying to solve?

• Why are they interested in your solution?

• What features are they most excited about?

• What requirements do they have?

All of this is possible because Spara's AI is having a real sales conversation with the customer.

As an example, let's say that Acme Inc. wants data on leads' buying urgency. This could happen before, after, or instead of a sales rep speaking to the lead. The video below demonstrates this behavior:

• The lead lands on Acme's "Demo" page, which is powered by Spara.

• Spara walks through the demo, answering the lead's questions as they come up.

• Along the way, Spara asks the key intent question: "Are you currently dealing with a workplace investigation?"

• Spara parses the lead's response and continues with the conversation.

• Spara can then immediately notify Acme's sales team of a customer with urgent buying intent.