Query Parameters

How to provide lead enrichment data to Spara.

Including lead enrichment data as query parameters ensures a better buying experience and higher conversion metrics. This applies to any deployment scenario. By supplying Spara with this information you ensure that Spara will a) not attempt to recapture this data, and b) may modify its behavior to better suit each conversation.

For example, let’s deploy Spara’s Full screen interface immediately after a marketing web form that captures a lead’s email address and company size. Spara is loaded with the URL below, which includes the lead’s email address and company size.

https://app.spara.co/chat/<app_id>?lead_company_size=50&[email protected]

Because Spara is loaded with this information, Spara will not try to recapture the lead’s email address and will tailor its behavior to speak to a small business owner.

Spara supports the following query parameters. All parameters are strings.

Query Parameter	Notes
lead_email	The lead’s email address. This parameter is used to match Salesforce records.
lead_salesforce_id	The ID for this lead’s matching Salesforce Lead object. This parameter is used to match Spara data to Salesforce records.
lead_first_name	The lead’s first name.
lead_last_name	The lead’s last name.
lead_phone_number	The lead’s phone number.
lead_job_title	The lead’s job title.
lead_company_name	The name of the lead’s company.
lead_num_employees	The employee count of the lead’s company.

For help implementing Query Parameters in specific tools like Outreach or Apollo.io, see our Email Engagement guide.