Email Engagement

How to include a link to Spara in an email to prospective customers.

Many customers include a link to Spara in emails to prospective customers. This could be an outbound email blast or a follow-up email from a sales rep offering an automated demo of their product.

These links should direct to the Spara interface. For Embedded deployments, this URL is controlled by your engineering team. For Stand-alone deployments, please contact your Spara customer support representative for your human-readable URL.

In either case, you must include any lead enrichment data using Query Parameters. Here's a full example.

https://app.spara.co/chat/<app_id>?lead_email=john%40gmail.com&lead_first_name=John

Sending from Outreach

Email sent from Apollo can include a link to Spara.

To include query parameters, see Outreach's documentation on their proprietary Variables syntax and implementation. For example, sending an outbound email blast from Outreach should include links to Spara like so:

https://app.spara.co/chat/<app_id>?lead_email={{recipient_email}}

Sending from Apollo.io

Email sent from Apollo can include a link to Spara. To include query parameters, see Apollo's documentation for their proprietary Basic Dynamic Variables.